Conference for Electrolux: Unveiling the Human Element at the Heart of Performance.

Some moments leave a lasting mark, times when we step back to measure the journey we’ve traveled. The conference "What if we unveiled the Human Element," organized with Electrolux, was one of those powerful moments.

 It was a unique opportunity to share my story, to reflect on the transition from professional player to coach, and to revisit a pivotal turning point: the impact of a concussion that abruptly ended my career.

But rather than seeing it as an end, I found in it the beginning of an exciting quest—to deeply understand human nature.

From Elite Sports to the Business World: A Pioneering Approach to Performance

From training coaches to researching the individualization of performance, my journey has led me to explore and develop a unique approach.

As a pioneer in individuation through the integration of the ActionTypes approach, I have learned to go beyond traditional models to give each individual the keys to unlock their full potential.

Today, this expertise from elite sports is no longer confined to rinks and playing fields. With Prokeycoach, we apply this knowledge to the business world, helping teams better understand themselves, maximize their energy, and unlock sustainable performance.

Our approach is based on concrete, precise tools—far from standardized questionnaires. Each individual is unique, and by embracing this uniqueness, we can amplify collective impact.

A Memorable Event with Electrolux

Having the opportunity to share this vision with Electrolux was a true privilege.

This exchange demonstrated how principles from elite sports can be applied to leadership, talent management, and team dynamics. 

Because in the end, whether it's high-performance athletes or corporate teams, the key remains the same: understanding individuals better to unlock their full potential.

A huge thank you to Electrolux for this opportunity and for making this event unforgettable!

Get the max out of yourself and out of your people.